Organizational Communication
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Within the realm of communication studies, organizational communication is a field of study surrounding all areas of communication and information flow that contribute to the functioning of an organization. Organizational communication is constantly evolving and as a result, the scope of organizations included in this field of research have also shifted over time. Now both traditionally profitable companies, as well as NGO's and non-profit organizations, are points of interest for scholars focused on the field of organizational communication. Organizations are formed and sustained through continuous communication between members of the organization and both internal and external sub-groups who possess shared objectives for the organization. The flow of communication encompasses internal and external stakeholders and can be formal or informal.


History

The field traces its lineage through business information,
business communication Business communication is communication that is intended to help a business achieve a fundamental goal, through information sharing between employees as well as people outside the company. It includes the process of creating, sharing, listening, ...
, and early
mass communication Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination o ...
studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in
speaking Speech is a human vocal communication using language. Each language uses phonetic combinations of vowel and consonant sounds that form the sound of its words (that is, all English words sound different from all French words, even if they are th ...
and
writing Writing is a medium of human communication which involves the representation of a language through a system of physically Epigraphy, inscribed, Printing press, mechanically transferred, or Word processor, digitally represented Symbols (semiot ...
in business settings. The current field is established with its own theories and empirical concerns distinct from other fields. Several seminal publications stand out as works broadening the scope and recognizing the importance of communication in the organizing process, and in using the term "organizational communication". Nobel laureate
Herbert A. Simon Herbert Alexander Simon (June 15, 1916 – February 9, 2001) was an American political scientist, with a Ph.D. in political science, whose work also influenced the fields of computer science, economics, and cognitive psychology. His primary ...
wrote in 1947 about "organization communications systems", saying communication is "absolutely essential to organizations".
W. Charles Redding W. Charles Redding (April 13, 1914 – June 10, 1994) is credited as being the "father" of organizational communication. Redding played a significant role in both the creation and study of the field of Organizational Communication. Redding describe ...
played a prominent role in the establishment of organizational communication as a discipline. In the 1950s, organizational communication focused largely on the role of communication in improving organizational life and organizational output. In the 1980s, the field turned away from a business-oriented approach to communication and became concerned more with the constitutive role of communication in organizing. In the 1990s, the rise of
critical theory A critical theory is any approach to social philosophy that focuses on society and culture to reveal, critique and challenge power structures. With roots in sociology and literary criticism, it argues that social problems stem more from soci ...
garnered influence within the field as organizational communication scholars focused more on communication's ability to both oppress and liberate organizational members. This shift in thought arose from the French postulations brought about by theorist Michel Foucault. Foucault is often revered as the father of Post-modern thought and has been described as a “radical relativist” by contemporaries such as Camille Paglia. From the 2000s onward, organizational communications experienced a “discursive turn”. This turn started in the 1980s with the rise of globalization and explains the changed relationship between organizations and governments. After 1980, interpretive and critical organizational communication research expanded rapidly and combined with functionalist research, creating a much more varied and complex landscape. Governments around the world became increasingly interested in multilateral organizations and began supporting their goals and interests; this factor increased the profits for investors who were able to capitalize on the changes occurring. In the early 2000s, organizational communications saw discoveries of illegality and corruption, which led to the bankruptcies of extremely large organizations (Ex. Arthur Anderson). As a result, it changed how people see ethics and corporate social responsibility in organizational communications. Organizational communication became richer and more fragmented as structural-functional perspectives waned. For the future of this field, it is inevitable that diversity will lead to intellectual competition, and that hierarchy will be established among perspectives. In the most recent history of the last five years, organizational communications have seen huge differences in how public opinion sees mass media. This shift has led to began to move away from traditional news sources like the newspaper and rely more on social media like Twitter for their news sources. With this change, communication is more vulnerable to things like “
fake news Fake news is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue.Schlesinger, Robert (April 14, 2017)"Fake news in reality ...
”; however, it gives all members of the public the capability of sharing their stories. With the rapid advancement of technology, there is no telling how far the field of organizational communications will advance in years to come.


Early underlying assumptions

Some of the main assumptions underlying much of the early organizational communication research were: * Humans act rationally. Some people do not behave in rational ways, they generally have no access to all of the information needed to make rational decisions they could articulate, and therefore will make unrational decisions, unless there is some breakdown in the communication process—which is common. Irrational people rationalize how they will rationalize their communication measures whether or not it is rational. * Formal logic and empirically verifiable data ought to be the foundation upon which any theory should rest. All we really need to understand communication in organizations is (a) observable and replicable behaviors that can be transformed into variables by some form of measurement, and (b) formally replicable syllogisms that can extend theory from observed data to other groups and settings * Communication is primarily a mechanical process, in which a message is constructed and encoded by a sender, transmitted through some channel, then received and decoded by a receiver. Distortion, represented as any differences between the original and the received messages, can and ought to be identified and reduced or eliminated. * Organizations are mechanical things, in which the parts (including employees functioning in defined roles) are interchangeable. What works in one organization will work in another similar organization. Individual differences can be minimized or even eliminated with careful management techniques. * Organizations function as a container within which communication takes place. Any differences in form or function of communication between that occurring in an organization and in another setting can be identified and studied as factors affecting the communicative activity.
Herbert A. Simon Herbert Alexander Simon (June 15, 1916 – February 9, 2001) was an American political scientist, with a Ph.D. in political science, whose work also influenced the fields of computer science, economics, and cognitive psychology. His primary ...
introduced the concept of ''
bounded rationality Bounded rationality is the idea that rationality is limited when individuals make decisions, and under these limitations, rational individuals will select a decision that is satisfactory rather than optimal. Limitations include the difficulty of ...
'' which challenged assumptions about the perfect rationality of communication participants. He maintained that people making decisions in organizations seldom had complete information, and that even if more information was available, they tended to pick the first acceptable option, rather than exploring further to pick the optimal solution. In the early 1990s
Peter Senge Peter Michael Senge (born 1947) is an American systems scientist who is a senior lecturer at the MIT Sloan School of Management, co-faculty at the New England Complex Systems Institute, and the founder of the Society for Organizational Learning ...
developed new theories on organizational communication. These theories were
learning organization In business management, a learning organization is a company that facilitates the learning of its members and continuously transforms itself.Pedler, M., Burgogyne, J. and Boydell, T. 1997. ''The Learning Company: A strategy for sustainable develop ...
and
systems thinking Systems thinking is a way of making sense of the complexity of the world by looking at it in terms of wholes and relationships rather than by splitting it down into its parts. It has been used as a way of exploring and developing effective actio ...
. These have been well received and are now a mainstay in current beliefs toward organizational communications. Robert Craig suggested that there were seven components of communication theory ,seven different ways of thinking about how communication works in the world. The seven different domains are rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural and critical. The rhetorical approach can be theorized as the practical art of discourse and the semiotic approach theorized as intersubjective mediation by signs. The phenomenological approach can be theorized as experiences of otherness; dialogue, and the cybernetic approach as information processing. The socialpsychological approach can be theorized as expression, interaction and influence. The sociocultural approach is theorized as (Re)production of social order and the critical approach theorized as discursive reflection.


Communication networks

Networks are another aspect of direction and flow of communication. Bavelas has shown that communication patterns, or networks, influence groups in several important ways. Communication networks may affect the group's completion of the assigned task on time, the position of the de facto leader in the group, or they may affect the group members' satisfaction from occupying certain positions in the network. Although these findings are based on laboratory experiments, they have important implications for the dynamics of communication in formal organizations. There are several patterns of communication, such as "chain", "wheel", "star", "all-channel" network, and "circle".Summarized from concepts developed by Alex Bavelas, "Communication Patterns in Task-Oriented Groups," pp. 503–11; Harold Guetzkow, "Differentiation of Roles in Task-Oriented Groups," pp. 512–26, in Cartwright and Zander, Group Dynamics; H.J. Leavitt, "Some Effects of Certain Communication Patterns on Group Performance," Journal of Abnormal and Social Psychology vol.


Interorganization communication


Flow nomenclature

Abbreviations are used to indicate the two-way flow of information or other transactions, e.g. ''B2B'' is "business to business". Duplex point-to-point communication systems,
computer network A computer network is a set of computers sharing resources located on or provided by network nodes. The computers use common communication protocols over digital interconnections to communicate with each other. These interconnections are ...
s, non-electronic telecommunications, and meetings in person are all possible with the use of these terms. Examples:


Interpersonal communication

Interpersonal communication amongst individuals can be expressed both verbally and non-verbally, such as through the use of gestures, facial expressions, and overall body language. Managers do not need answers to operate a successful business; they need questions. Answers can come from anyone, anytime, anywhere in the world due to the plethora of electronic communication tools at our disposal. This has turned the real job of management into determining what business specifically needs to know, along with the who/what/where/when and how of learning it. To effectively solve problems, seize opportunities, and achieve objectives, questions need to be asked by managers—these are the people responsible for the operation of the enterprise as a whole. Ideally, the meanings sent are the meanings received. This is most often the case when the
message A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, carrier pigeon and electronic bus. A ...
s concern something that can be verified objectively. For example, "This piece of pipe fits the threads on the coupling." In this case, the receiver of the message can check the sender's words by actual trial, if necessary. However, when the sender's words describe a feeling or an opinion about something that cannot be checked objectively, meanings can be very unclear. "This work is too hard" or "Watergate was politically justified" are examples of opinions or feelings that cannot be verified. Thus, they are subject to interpretation and hence to distorted meanings. The receiver's background of experience and learning may differ enough from that of the sender to cause significantly different perceptions and evaluations of the topic under discussion. As we shall see later, such differences form a basic barrier to
communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...
.
Nonverbal Nonverbal communication (NVC) is the transmission of messages or signals through a nonverbal platform such as eye contact, facial expressions, gestures, posture, and body language. It includes the use of social cues, kinesics, distance (proxemi ...
content always accompanies the verbal content of messages. When speaking about nonverbal communication, Birdwhistell says "it is complementary to (meaning "adds to") rather than redundant with (or repeating of) the verbal behavior". For example, if someone is talking about the length of an object, they may hold out their hands to give a visual estimate of it. This is reasonably clear in the case of face-to-face communication. As
Virginia Satir Virginia Satir (26 June 1916 – 10 September 1988) was an American author and psychotherapist,http://www.psychologistanywhereanytime.com/famous_psychologist_and_psychologists/psychologist_famous_virginia_satir.htm recognized for her approach to ...
has pointed out, people cannot help but communicate symbolically (for example, through their clothing or possessions) or through some form of body language. In messages that are conveyed by the telephone, a messenger, or a letter, the situation or context in which the message is sent becomes part of its non-verbal content. For example, if the
company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...
has been losing
money Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts, such as taxes, in a particular country or socio-economic context. The primary functions which distinguish money are as ...
, and in a letter to the production division, the
front office The front office is the part of a company that comes in contact with clients, such as the marketing, sales, and service departments. The term has more specific meaning in different industries. Types General offices The function of front office ...
orders a reorganization of the shipping and receiving departments, this could be construed to mean that some people were going to lose their jobs — unless it were made explicitly clear that this would not occur. A number of variables influence the
effectiveness Effectiveness is the capability of producing a desired result or the ability to produce desired output. When something is deemed effective, it means it has an intended or expected outcome, or produces a deep, vivid impression. Etymology The ori ...
of
communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...
. Some are found in the environment in which communication takes place, some in the personalities of the sender and the receiver, and some in the relationship that exists between
sender A sender was a special type of circuit in 20th-century electromechanical telephone exchanges which registered the telephone numbers dialed by the subscriber, and then transmitted that information to another exchange. In some American exchange desi ...
and receiver. These different variables suggest some of the difficulties of communicating with understanding between two people. The sender wants to formulate an idea and communicate it to the receiver. This desire to communicate may arise from his thoughts or feelings or it may have been triggered by something in the environment. The
communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...
may also be influenced by the relationship between the sender and the receiver, such as status differences, a staff-line relationship, or a learner-teacher relationship. Whatever its origin,
information Information is an abstract concept that refers to that which has the power to inform. At the most fundamental level information pertains to the interpretation of that which may be sensed. Any natural process that is not completely random ...
travels through a series of filters, both in the sender and in the receiver, and is affected by different channels, before the idea can be transmitted and re-created in the receiver's mind. Physical capacities to see, hear, smell, taste, and touch vary between people, so that the image of reality may be distorted even before the mind goes to work. In addition to physical or sense filters, cognitive filters, or the way in which an individual's mind interprets the world around him, will influence his assumptions and feelings. These filters will determine what the sender of a message says, how he says it, and with what purpose. Filters are present also in the receiver, creating a double complexity that once led
Robert Louis Stevenson Robert Louis Stevenson (born Robert Lewis Balfour Stevenson; 13 November 1850 – 3 December 1894) was a Scottish novelist, essayist, poet and travel writer. He is best known for works such as ''Treasure Island'', ''Strange Case of Dr Jekyll a ...
to say that human communication is "doubly relative". It takes one person to say something and another to decide what he said. Physical and cognitive, including semantic
filter Filter, filtering or filters may refer to: Science and technology Computing * Filter (higher-order function), in functional programming * Filter (software), a computer program to process a data stream * Filter (video), a software component tha ...
s (which decide the meaning of words) combine to form a part of our memory system that helps us respond to reality. In this sense, March and Simon compare a person to a data processing system. Behavior results from an interaction between a person's internal state and environmental stimuli. What we have learned through past experience becomes an inventory, or data bank, consisting of values or goals, sets of expectations and preconceptions about the consequences of acting one way or another, and a variety of possible ways of responding to the situation. This memory system determines what things we will notice and respond to in the environment. At the same time, stimuli in the environment help to determine what parts of the memory system will be activated. Hence, the memory and the environment form an interactive system that causes our behavior. As this interactive system responds to new experiences, new learnings occur which feed back into memory and gradually change its content. This process is how people adapt to a changing world.


Formal and informal

Informal and formal communication are used in an organization. Formal communication flows downward, horizontal and upward while informal communication is generally referred to as "the grapevine". Formal communication refers to the flow of official information through proper, predefined channels and routes. The flow of information is controlled and needs deliberate effort to be properly communicated. Formal communication follows a hierarchical structure and chain of command. The structure is typically top down, from leaders in various departments and senior staff in the organization, which funnel down to lower level employees. Informal communication, generally associated with interpersonal, horizontal communication, was primarily seen as a potential hindrance to effective organizational performance. This is no longer the case. Informal communication has become more important to ensuring the effective conduct of work in modern organizations. Grapevine is a random, unofficial means of informal communication. It spreads through an organization with access to individual interpretation as gossip, rumors, and single-strand messages. Grapevine communication is quick and usually more direct than formal communication. An employee who receives most of the grapevine information but does not pass it onto others is known as a ''dead-ender''. An employee that receives less than half of the grapevine information is an ''isolate''. Grapevine can include destructive miscommunication, but it can also be beneficial by allowing feelings to be expressed, and increasing the productivity of employees. Additionally, McPhee and Zaug (1995) take a more nuanced view of communication as constitutive of organizations (also referred to as CCO). They identify four constitutive flows of communication, formal and informal, which become interrelated in order to constitute organizing and an organization: * organizational self-structuring * membership negotiation * activity coordination * institutional positioning


Role of organizational communication

Organizational communication refers to exchanging and transmitting information between individuals and groups within an organization. Communication is a central function of organizations, as the success of an organization is reliant on individuals coming together for the benefit of organizational success.


Understanding Organizations as People

Organizational communication provides insights and makes sense of the human processes that occur within organizations. This encompasses power struggles, team building, conflict, decision making, compliance, and all other human aspects of an organization. In early years, organizations gave little regard to the psychological needs of employees. Organizational communication considers how to motivate individuals within an organization by ensuring human needs are met in the workplace. Modern organizational communication studies consider work-from-home and remote work structures, a phenomenon that emerged during the COVID-19 pandemic as digital communication took the forefront.


Effective and Ineffective Communication in Organizations

Organizational communication extensively covers what communication techniques are appropriate and effective in specific scenarios with a focus on effective management. Informal and formal communication are both essential to an organization’s inner workings, but must be used appropriately. Understanding effective communication techniques can be used to minimize and resolve conflict within an organization.


Awareness of Communication Skills

The field of organizational communication strives to identify and teach successful communication skills that can be applied within the organization and on a personal level. As awareness of the functions of organizational communication has increased, organizations have had an elevated need for roles that focus on organizational consulting, job training, and career development.


Perspectives

Shockley-Zalabak identified the following two perspectives, essentially as ways of understanding the organizational communication process as a whole.


The functional tradition

According to Shockley-Zalabak, the functional tradition is "a way of understanding organizational communication by describing what messages do and how they move through organizations." There are different functions within this process that all work together to contribute to the overall success of the organization, and these functions occur during the repetition of communication patterns in which the members of the organization engage in. The first types of functions are message functions which are "What communication does or how it contributes to the overall functioning of the organization", and we describe message functions in three different categories which are organizational functions, relationship functions, and change functions. Organizing functions as Shockley-Zalabak states, are "Messages that establish the rules and regulations of a particular environment". These messages can include items such as newsletters or handbooks for a specific organization, that individuals can read to learn the policies and expectations for a certain company. Relationship functions are "Communication that helps individuals define their roles and assess the compatibility of individual and organizational goals". These relationship functions are a key aspect to how individuals identify with a company and it helps them develop their sense of belonging which can greatly influence their quality of work. The third and final subcategory within message functions are change functions, which are defined as "messages that help organizations adapt what they do and how they do it". Change messages occur in various choice making decisions, and they are essential to meet the employee's needs as well as have success with continual adaptations within the organization.


The meaning centered approach

According to Shockley-Zalabak, the meaning centered approach is "a way of understanding organizational communication by discovering how organizational reality is generated through human interaction". This approach is more concerned with what communication is instead of why and how it works, and message functions as well as message movement are not focused on as thoroughly in this perspective.


Theoretical approaches


Classical

Emerging out of the
Industrial Revolution The Industrial Revolution was the transition to new manufacturing processes in Great Britain, continental Europe, and the United States, that occurred during the period from around 1760 to about 1820–1840. This transition included going f ...
and the increased mechanization of work, classical approaches to organizing involve a vertical flow of communication that is highly formal and often written, mostly in a downward direction. The main idea of the classical approach of organizational communication is that the theory compares organizations to a machine. The theory observed and analyze that workers perform the task they are given to in order to contribute to the overall well-being of the organization. Each member has their purpose in the group, just like a part of a machine works does its tasks while cooperate with other parts to have a well-managed, functioning machine. Additionally, just like a machine that collapse when one part fails to function. An organization will fall apart when members are not doing their designated task appropriately.
Henri Fayol Henri Fayol (29 July 1841 – 19 November 1925) was a French mining engineer, mining executive, author and director of mines who developed a general theory of business administration that is often called Fayolism.Morgen Witzel (2003). ''Fifty key ...
's work on classical management identifies five elements of management suggesting tasks for managers; planning, organizing, command, coordination, and control; and six principles of management suggesting how managers might enact the aforementioned elements of management; scalar chain, unity of command, unity of direction, division of labor, order, and span of control; relative to this approach.


Human relations

The human relation approach is based on several different theorists such as: Elton Mayo, McGregors's Douglas, Abraham Maslow, Mary Parker Follett's and Argyris. The main idea of the human relation approach of organizational communication is that the theory compares organizations to a family. As this theory compares organization to a family, it focuses on workers satisfaction and the relationship within the organizations more compared to the work performance element. The human relation approach emphasizes the importance of employee attitudes, and encourage organizations management team to focus on interpersonal relationships, group dynamics, and leadership styles in achieving organizational effectiveness. It attempts to unearth how directing attention at these areas can helps managers and other organizational actors motivative employees in order to increase productivity and organizational functioning. In using this approach, researchers commonly refer to
Abraham Maslow's hierarchy of needs Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal ''Psychological Review''. Maslow subsequently extended the idea to include his ob ...
to aid in identifying how meeting employee's individual needs have an effect on the overall wellbeing of an organization.


Cultural

The cultural approach to organizing views organizations through a cultural lens, looking at both organizational culture and cultural influences and impacts on organizing. Scholars of cultural organizational communication attempt to identify the value and attributes of strong organizational culture in order to understand its effects on organizational functioning.
Edgar Schein Edgar Henry Schein (born March 5, 1928) is a former professor at the MIT Sloan School of Management. He has made a notable mark on the field of organizational development in many areas, including career development, group process consultation, an ...
suggests three "levels of analysis" for interpreting organizational culture: artifacts, or the experiential elements of an organization; beliefs and values; and the implicit assumptions about and among the organization.


Systems

The systems approach to organizing views organizations as complex organisms and sees interaction with the external environmental as essential to survival. Components of this approach include hierarchical ordering,
interdependence Systems theory is the interdisciplinary study of systems, i.e. cohesive groups of interrelated, interdependent components that can be natural or human-made. Every system has causal boundaries, is influenced by its context, defined by its struc ...
, and permeability. Processes of exchange are central to this approach; the concept of input-throughput-output identifies how this process is identified within this system.


Constitutive

The constitutive approach is an organizational communications theory originating in Robert T. Craig’s chapter of the book Communication Theory: Communication Theory as a Field. An organizational constitutive approach views communication processes as a means of forming and maintaining organizations. Ideas of communication have evolved throughout history. As a practical solution to contemporary social problems, the constitutive model is presented. For example, traditional ideas and institutions are eroding, cultural diversity and interdependence are increasing, and democratic participation in social reality is in high demand.


Critical

Critical approaches to organizational communication maintain a focus on power structures and power imbalances in regards to organizing. Critical theory is centered around the argument that power imbalances, and therefore oppression and domination, are innate parts of social structures and organizations. The critical approach seeks to identify organizational sources of power and control in order to empower groups of oppressed people. Within this approach there is a focus on ideological and hegemonic systems.


Feminist

Feminist approaches to organizational communication is a relatively new area of scholarship, originating in the 1970's. Similar to the critical approach, feminist theory highlights power relations in organizational structures and institutionalized male domination as an instrument of oppression against women. The feminist approach is intersectional, calling for the recognition of multiple perspectives of race, sexuality, and nationality. The underlying assumption in feminist organizational theory is that women generally adapt to male norms within the workplace but are still subject to female stereotypes. The feminist approach aims to identify structural and cultural barriers in the workplace and how to eliminate them.


Communicative rationality

Communicative rationality Communicative rationality or communicative reason (german: kommunikative Rationalität) is a theory or set of theories which describes human rationality as a necessary outcome of successful communication. This theory, borne from the over inflation ...
is a theory developed from the works of
Jürgen Habermas Jürgen Habermas (, ; ; born 18 June 1929) is a German social theorist in the tradition of critical theory and pragmatism. His work addresses communicative rationality and the public sphere. Associated with the Frankfurt School, Habermas's wor ...
, a german philosopher. The communicative rationality approach has been developed to explain why successful communication needs the use of human rationality to be effective. The theory derives from the philosophical study of
universal pragmatics Universal pragmatics (UP), more recently placed under the heading of formal pragmatics, is the philosophical study of the necessary conditions for reaching an understanding through communication. The philosopher Jürgen Habermas coined the term ...
, which looks to understand what circumstances are needed for reaching understanding in communications.


Conflict management

Conflict is experienced by all organizations, therefore strategies to mitigate its effects on the wellbeing of organizations have been developed over time by both researchers and scholars alike. Professionals solely aim to diminish any conflicts that may arise within the workplace in the most effective manner as possible. In order to do this, these employees must possess strong conflict resolution skills. Since conflicts in the workplace typically arise in various magnitudes, it is important that they are dealt with as soon as possible. For instance, if an individual tends to leave their space consistently messy, it can disrupt the entire office and leave for a multitude of other conflicts to arise if not dealt in a timely manner. Another example is if another co-worker tends to be disruptive or raise their voice. Both instances can be related to both internal and external sources, however, must be dealt with the same sufficiency since they could become reoccurring, daily issues if not dealt with. A leaders ability in conflict management is important. It was found that leaders who focus on collaboration have a higher success rate than those who focus on avoidant or dominating conflict behaviour. It is also important that leaders are trained correctly on conflict management before being placed on the floor.


Research


Research methodologies

Historically, organizational communication was driven primarily by quantitative research methodologies. Included in functional organizational communication research are statistical analyses (such as surveys, text indexing,
network mapping Network mapping is the study of the physical connectivity of networks e.g. the Internet. Network mapping discovers the devices on the network and their connectivity. It is not to be confused with network discovery or Network enumeration, network ...
and
behavior Behavior (American English) or behaviour (British English) is the range of actions and mannerisms made by individuals, organisms, systems or artificial entities in some environment. These systems can include other systems or organisms as wel ...
modeling A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...
). In the early 1980s, the
interpretive __NOTOC__ An interpretive discussion is a discussion in which participants explore and/or resolve interpretations often pertaining to text (literary theory), texts of any medium containing significant ambiguity in meaning. Education Interpretiv ...
revolution took place in organizational communication. In Putnam and Pacanowsky's 1983 text ''Communication and Organizations: An Interpretive Approach''. they argued for opening up methodological space for qualitative approaches such as
narrative A narrative, story, or tale is any account of a series of related events or experiences, whether nonfictional (memoir, biography, news report, documentary, travel literature, travelogue, etc.) or fictional (fairy tale, fable, legend, thriller (ge ...
analyses, participant-observation,
interviewing An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" ...
,
rhetoric Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate parti ...
and textual approaches readings) and philosophic inquiries. In addition to qualitative and quantitative research methodologies, there is also a third research approach called mixed methods. "Mixed methods is a type of procedural approach for conducting research that involves collecting, analyzing, and mixing quantitative and qualitative data within a single program of study. Its rationale postulates that the use of both qualitative and quantitative research provides a better and richer understanding of a research problem than either traditional research approach alone provides." Complex contextual situations are easier to understand when using a mixed methods research approach, compared to using a qualitative or quantitative research approach. There are more than fifteen mixed method design typologies that have been identified. Because these typologies share many characteristics and criteria, they have been classified into six different types. Three of these types are sequential, meaning that one type of data collection and analysis happens before the other. The other three designs are concurrent, meaning both qualitative and quantitative data are collected at the same time.


Sequential explanatory design

To achieve results from a sequential explanatory design, researchers would take the results from analyzing quantitative data and get a better explanation through a qualitative follow up. They then interpret how the qualitative data explains the quantitative data.


Sequential exploratory design

Although sequential exploratory design may resemble sequential explanatory design, the order in which data is collected is reversed. Researchers begin with collecting qualitative data and analyzing it, then follow up by building on it through a quantitative research method. They use the results from qualitative data to form variables, instruments and interventions for quantitative surveys and questionnaires.


Sequential transformative design

Researchers in line with sequential transformative design are led by a "theoretical perspective such as a conceptual framework, a specific ideology, or an advocacy position and employs what will best serve the researcher's theoretical or ideological perspective". Therefore, with this research design, it could be either the qualitative or quantitative method that is used first and priority depends on circumstance and resource availability, but can be given to either.


Concurrent triangulation design

With a concurrent triangulation design, although data is collected through both quantitative and qualitative methods at the same time, they are collected separately with equal priority during one phase. Later, during the analysis phase, the mixing of the two methods takes place.


Concurrent embedded design

In a concurrent embedded design, again, both qualitative and quantitative data is collected, although here one method supports the other. Then, one of the two methods (either qualitative or quantitative) transforms into a support for the dominant method.


Concurrent transformative design

The concurrent transformative design allows the researcher to be guided by their theoretical perspective, so their qualitative and quantitative data may have equal or unequal priority. Again, they are both collected during one phase. Mixed methods capitalizes on maximizing the strengths of qualitative and quantitative research and minimizing their individual weaknesses by combining both data. Quantitative research is criticized for not considering contexts, having a lack of depth and not giving participants a voice. On the other hand, qualitative research is criticized for smaller sample sizes, possible researcher bias and a lack of generalizability. During the 1980s and 1990s critical organizational scholarship began to gain prominence with a focus on issues of
gender Gender is the range of characteristics pertaining to femininity and masculinity and differentiating between them. Depending on the context, this may include sex-based social structures (i.e. gender roles) and gender identity. Most cultures u ...
,
race Race, RACE or "The Race" may refer to: * Race (biology), an informal taxonomic classification within a species, generally within a sub-species * Race (human categorization), classification of humans into groups based on physical traits, and/or s ...
,
class Class or The Class may refer to: Common uses not otherwise categorized * Class (biology), a taxonomic rank * Class (knowledge representation), a collection of individuals or objects * Class (philosophy), an analytical concept used differentl ...
, and power/knowledge. In its current state, the study of organizational communication is open methodologically, with research from post-positive,
interpretive __NOTOC__ An interpretive discussion is a discussion in which participants explore and/or resolve interpretations often pertaining to text (literary theory), texts of any medium containing significant ambiguity in meaning. Education Interpretiv ...
,
critical Critical or Critically may refer to: *Critical, or critical but stable, medical states **Critical, or intensive care medicine *Critical juncture, a discontinuous change studied in the social sciences. *Critical Software, a company specializing in ...
, postmodern, and
discursive Discursive is an adjective from the word discourse and may refer specifically to: * Discursive complex, a methodological device in psychoanalysis * Discursive democracy, any system of political decisions based on some tradeoff of consensus decision ...
paradigms being published regularly. Organizational communication scholarship appears in a number of communication journals including but not limited to ''
Management Communication Quarterly ''Management Communication Quarterly'' is a peer-reviewed academic journal that covers the field of communication studies pertaining to management and organizational communication. The editor-in-chief is Rebecca Meisenbach (University of Missouri). ...
'', '' International Journal of Business Communication'', ''
Journal of Applied Communication Research ''Journal of Applied Communication Research'' is a quarterly peer-reviewed academic journal published by Taylor & Francis on behalf of the National Communication Association The National Communication Association (NCA) is a not-for-profit assoc ...
'', ''
Communication Monographs ''Communication Monographs'' is a quarterly peer-reviewed academic journal covering research on human communication. The journal is published by Taylor & Francis on behalf of the National Communication Association The National Communication Ass ...
'', ''
Academy of Management Journal The ''Academy of Management Journal'' (''AMJ'') a is peer-reviewed academic journal covering all aspects of management. It is published by the Academy of Management and was established in 1958 as the ''Journal of the Academy of Management'', obtai ...
'', ''
Communication Studies Communication studies or communication science is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in differen ...
'', and ''Southern Communication Journal''.


Current research topics

In some circles, the field of organizational communication has moved from acceptance of mechanistic models (e.g., information moving from a sender to a receiver) to a study of the persistent, hegemonic and taken-for-granted ways in which we not only use communication to accomplish certain tasks within organizational settings (e.g., public speaking) but also how the organizations in which we participate affect us. These approaches include "postmodern", "critical", "participatory", "feminist", "power/political", "organic", etc. and adds to disciplines as wide-ranging as sociology, philosophy, theology, psychology, business, business administration, institutional management, medicine (health communication), neurology (neural nets), semiotics, anthropology, international relations, and music. Currently, some topics of research and theory in the field are: Constitution, e.g., * How communicative behaviors construct or modify organizing processes or products? *How communication itself plays a constitutive role in organizations? * How the organizations within which we interact affect our communicative behaviors, and through these, our own identities? * Structures other than organizations which might be constituted through our communicative activity (e.g., markets, cooperatives, tribes, political parties, social movements). * When does something "become" an organization? When does an organization become (an)other thing(s)? Can one organization "house" another? Is the organization still a useful entity/thing/concept, or has the social/political environment changed so much that what we now call "organization" is so different from the organization of even a few decades ago that it cannot be usefully tagged with the same word – "organization"? Narrative, e.g., *How do group members employ narrative to acculturate/initiate/indoctrinate new members? *Do organizational stories act on different levels? Are different narratives purposively invoked to achieve specific outcomes, or are there specific roles of "organizational storyteller"? If so, are stories told by the storyteller received differently from those told by others in the organization? *In what ways does the organization attempt to influence storytelling about the organization? under what conditions does the organization appear to be more or less effective in obtaining a desired outcome? *When these stories conflict with one another or with official rules/policies, how are the conflicts worked out? in situations in which alternative accounts are available, who or how or why are some accepted and others rejected? Identity, e.g., * Who do we see ourselves to be, in terms of our organizational affiliations? * Do communicative behaviors or occurrences in one or more of the organizations in which we participate effect changes in us? To what extent do we consist of the organizations to which we belong? * Is it possible for individuals to successfully resist organizational identity? what would that look like? * Do people who define themselves by their work-organizational membership communicate differently within the organizational setting than people who define themselves more by an avocational (non-vocational) set of relationships? * For example, researchers have studied how human service workers and firefighters use humor at their jobs as a way to affirm their identity in the face of various challenges. Others, have examined the identities of police organizations, prison guards, and professional women workers. Interrelatedness of organizational experiences, e.g., * How do our communicative interactions in one organizational setting affect our communicative actions in other organizational settings? * How do the phenomenological experiences of participants in a particular organizational setting effect changes in other areas of their lives? * When the organizational status of a member is significantly changed (e.g., by promotion or expulsion) how are their other organizational memberships affected? * What kind of future relationship between business and society does organizational communication seem to predict?
Power Power most often refers to: * Power (physics), meaning "rate of doing work" ** Engine power, the power put out by an engine ** Electric power * Power (social and political), the ability to influence people or events ** Abusive power Power may a ...
e.g., * How does the use of particular communicative practices within an organizational setting reinforce or alter the various interrelated power relationships within the setting? Are the potential responses of those within or around these organizational settings constrained by factors or processes either within or outside of the organization – (assuming there is an "outside")? * Do taken-for-granted organizational practices work to fortify the dominant
hegemonic Hegemony (, , ) is the political, economic, and military predominance of one state over other states. In Ancient Greece (8th BC – AD 6th ), hegemony denoted the politico-military dominance of the ''hegemon'' city-state over other city-states. ...
narrative? Do individuals resist/confront these practices, through what actions/agencies, and to what effects? * Do status changes in an organization (e.g., promotions, demotions, restructuring, financial/social strata changes) change communicative behavior? Are there criteria employed by organizational members to differentiate between "legitimate" (i.e., endorsed by the formal organizational structure) and "illegitimate" (i.e., opposed by or unknown to the formal power structure) behaviors? When are they successful, and what do we mean by "successful" when there are "pretenders" or "usurpers" who employ these communicative means?


See also

* Agenda-setting theory *
Organizational learning Organizational learning is the process of creating, retaining, and transferring knowledge within an organization. An organization improves over time as it gains experience. From this experience, it is able to create knowledge. This knowledge is bro ...
*
Anticipatory socialization Anticipatory socialization is the process, facilitated by social interactions, in which non-group members learn to take on the values and standards of groups that they aspire to join, so as to ease their entry into the group and help them interac ...
*
Socionics Socionics, in psychology and sociology, is a pseudoscientific theory of information processing and personality types. It incorporates Carl Jung's work on '' Psychological Types'' with Antoni Kępiński's theory of information metabolism. Socio ...


Associations

*
Academy of Management The Academy of Management is a professional association for scholars of management and organizations that was established in 1936. It publishes several academic journals, organizes conferences, and provides others forums for management professors ...
*
Association for Business Communication The Association for Business Communication (ABC) is a learned society for the field of business communication. The organization is interdisciplinary, with members belonging to academic fields such as management, marketing, English, foreign langua ...
*
Institute of Scientific and Technical Communicators The Institute of Scientific and Technical Communicators (ISTC) is the UK's largest professional association for those involved in technical communication and information design. It encourages professional education and standards, provides guidance ...
(UK) *
International Association of Business Communicators The International Association of Business Communicators (IABC) is a global network of communications professionals. Each summer, IABC hosts a World Conference, a three-day event with professional development seminars and activities, as well as t ...
*
International Communication Association The International Communication Association (ICA) is an academic association for scholars interested in the study, teaching and application of all aspects of human and mediated communication. ICA communicates within the association and with ot ...
*
National Communication Association The National Communication Association (NCA) is a not-for-profit association of academics in the field of communication. Organization NCA is governed by the Legislative Assembly, which meets during the NCA Annual Convention. Between annual me ...


References


Further reading

* Cheney, G., Christensen, L.T., Zorn, T.E., and Ganesh, S. 2004. Organizational Communication in an Age of Globalization: Issues, Reflections, Practices." Long Grove, IL: Waveland Press. * Ferguson, S. D., & Terrion, J. L. (2014). Communication in Everyday Life: Personal and Professional Contexts. Oxford University Press. * Gergen, Kenneth and Tojo Joseph. 1996. "Psychological Science in a Postmodern Context." American Psychologist. October 2001. Vol. 56. Issue 10. p803-813 * May, Steve and Mumby, Dennis K. 2005. "Engaging Organizational Communication Theory and Research." Thousand Oaks, CA: Sage. * Redding, W. Charles. 1985. "Stumbling Toward Identity: The Emergence of Organizational Communication as a Field of Study" in McPhee and Tompkins, ''Organizational Communication: Traditional Themes and New Directions.'' Thousand Oaks, CA: Sage.


External links


European Public Relations Education and Research AssociationInternational Communication AssociationNational Communication AssociationAssociation for Business CommunicationInternational Association of Business Communicators
{{DEFAULTSORT:Organizational Communication Communication studies Interpersonal communication Communication theory Organizational theory